We are champions of Technology Design.

In the AI era, the design world is still full of silos. Design can no longer be just ‘industrial’ or a mere act of ‘thinking’. We framed Technology Design as humanistic and holistic System, creating and melding Physical, Digital, Cultural Narrative, and Emotional Experience, into a crystalized strategic asset. Outgrowing the older design labels, we contrast ‘smart’ tech with a ‘wise’ one. Put simply, imagine the difference between a driverless car that follows the road, versus one that anticipates a child running into the street.

The Strongest track record in creating category-defining products.

In a hyper-dynamic world, talent is often misunderstood as a fancy flash in a pan.
Our talent is in building both Strategy and Product, defining new categories and finding success in complexity.


Much of our work is done before a category is proven. Designing the defining wearable (FitBit), a leading autonomous delivery robot (Serve) involves more uncertainty than an iteration of a mature smartphone or laptop. Far more complex than optimizing an established product, creating success in the AI era depends on making unfamiliar technology feel understandable, even desirable.

For over 25 years, we have been using our physical and digital talents to distill complexity into what’s next. In doing so we made many visions into business reality that delivers a double punch, strategic and tactical.

This is Us

Over 25 years of shaping the digital and physical into winning systems of business, brand, technology and delight. Combining wisdom, craft, and lively dialog into tangibles we are able to define, design, develop, and deliver products and experiences challenging convention.

x

Michele Larose

Company Manager

Favorite Restaurant

House of Prime Rib

Interests

Napping, My Cats, Trivia

Favorite CMYK Color

Magenta

Hobbies

Birding, Cooking, and Dining Out

Favorite vacation Spot

Mexico City

Be yourself or be boring.

x

Gadi Amit

Principal Designer & President

Favorite Restaurant

Fierro Café, San Mateo.

Interests

Design, Basketball, Aircrafts, Space tech, Cars, Geography, Secrete islands and Led Zeplin

Favorite CMYK Color

Cyan

Hobbies

Design

Favorite vacation Spot

Madiera, Portugal

I make things work beautifully.

x

Jan-Simon Veicht

Director, Strategy and Experience Design

Favorite Restaurant

Coffee Movement

Interests

Motorsports, Science-Fiction

Favorite CMYK Color

Black

Hobbies

Cooking

Favorite vacation Spot

Milan, Italy

Chaos is good. Change is better. The future isn't abstract.

x

Jeff Tung

Director of Industrial Design

Favorite Restaurant

Rich Table

Interests

Dog, Cats, Fashion, Food, Fitness

Favorite CMYK Color

Black

Hobbies

Cooking

Favorite vacation Spot

Barcelona, Spain

Nobody can be you better than you.

x

Dennis Baek

Experience Design Lead

Favorite Restaurant

Bon, Nene

Interests

Art, Making clothes, FaceTime mom, God

Favorite CMYK Color

SceptreRed

Hobbies

Creating

Favorite vacation Spot

Gangneung, KR

Reimagine the definition of beautiful.

x

Cecilia Hong

Experience Designer

Favorite Restaurant

Taneda (Omakase in Seattle)

Interests

People-Watching, Scribbling, Crafting

Favorite CMYK Color

Orange (0, 50, 100, 0)

Hobbies

Yoga, Flamenco

Favorite vacation Spot

Hawaii

Every pixel is a decision that affects a real person's day.

x

Henry Spuria

Senior Experience Design Lead

Favorite Restaurant

Cotogna

Interests

Music, Photography, Exploring

Favorite CMYK Color

Vantablack

Hobbies

Espresso, 3D Printing, and Woodworking

Favorite vacation Spot

Pezzalo, Sicily

Design is as much about how it feels as how it looks. I build the experience.

x

Kimberly Blacutt

Senior Strategy Design Lead

Favorite Restaurant

Gustu (La Paz)

Interests

Long walks or runs & late night conversations

Favorite CMYK Color

Turquoise

Hobbies

Trying new recipes or craft techniques

Favorite vacation Spot

La Paz, Bolivia

I think across scales, systems, and languages and I want to design everything.

x

Kyu Lee

Industrial Designer

Favorite Restaurant

Taqueria Frontera (LA)

Interests

Bikes

Favorite CMYK Color

Yellow-ish white (0,0,3,0)

Hobbies

Road Cycling

Favorite vacation Spot

Mallorca, Spain

I build friendly connections.

x

Yoshi Hoshino

Master Designer

Favorite Restaurant

Marugame Udon

Interests

Making my wife happy

Favorite CMYK Color

Purple

Hobbies

Sado (Traditional Japanese tea ceremony)

Favorite vacation Spot

My bed

I think with my hands.

x

Aidan Rosario

Senior Industrial Designer

Favorite Restaurant

Oma's Hideaway (Portland)

Interests

Illustration

Favorite CMYK Color

28, 0 ,37, 46

Hobbies

Painting and Reading

Favorite vacation Spot

Culebra, PR

I strive to craft meaningful experiences and inscribe a sense of joy into the objects that surround us.

x

Stan Moiseyenko

Director of Product Development Engineering

Favorite Restaurant

Buckeye Roadhouse

Interests

Cooking for my grand kids; Grapes growing

Favorite CMYK Color

100, 60, 0, 0

Hobbies

a. winemaking b. fixing consumer electronics for friends and family

Favorite vacation Spot

Kauai

Product development engineering leader helping teams and clients turn complex ideas into innovative, manufacturable products—from concept through commercialization.

x

Yuri Litvinov

Product Development Engineering Lead

Favorite Restaurant

Auberge du Soleil

Interests

Songwriting

Favorite CMYK Color

Cyan Steel

Hobbies

Hunting, Aviation

Favorite vacation Spot

Gualala, CA

Why make things simple when complicated works just as well?

x

Felipe Melivilu

Senior Product Development Engineer

Favorite Restaurant

Brazen Head

Interests

Motorcycling, Cooking, Video Games, Hobbytronics

Favorite CMYK Color

49,11,23,45 (Agean Teal)

Hobbies

Film Photography

Favorite vacation Spot

Eastern Sierra, CA

I bridge design intent and execution. novel problem solving is my favorite part of the job.

x

Anthony Maximov

Product Development Engineering Coordinator

Favorite Restaurant

Aburaya

Interests

Snowboarding, Camping and Surfing

Favorite CMYK Color

Magenta

Hobbies

Acrylic Painting

Favorite vacation Spot

Lake Tahoe, CA

If at first you do not succeed, try, try, try, try, try again.

x

Theo Monnin

Product Development Engineer

Favorite Restaurant

Burma Love

Interests

Basketball, Surfing, Music

Favorite CMYK Color

54,45,0,43 (Indigo)

Hobbies

Eating

Favorite vacation Spot

Norway

Create with freedom, iterate with discipline.

Simply put, we make things work beautifully!

2025
+
Case Study

Somnee 2.0

Our work impacts these markets:

Research & Strategy

Name & Brand Creation

Industrial Design

Identity Systems

Experience Design

Product Development Engineering

The Type of Work We Do

Mobility & Transportation

Smart Home & Appliances

Consumer Electronics

Health and Wellness

Service Experiences

Commercial & Office Equipment

Robotics & Automation

Social Impact & Pro-social Tech

Mobile & Computing