We are champions of Technology Design.

In the AI era the design world is still full of silos. Design can no longer be just ‘industrial’ or a mere act of ‘thinking’. We framed Technology Design as humanistic and holistic System creating, melding Physical, Digital, Culturalnarrative, and Emotional experience, into a crystalized strategic asset. Outgrowing the older design labels, we contrast ‘smart’ tech with a ‘wise’ one. Put simply, imagine the difference between a driverless car that follows the road, versusone that anticipates a child running into the street.

The Strongest track record in creating category-defining products.

In a hyper-dynamic world, Talent is often misunderstood as a fancy flash in a pan.
Our Talentis in building both Strategy and Product, defining new categories and finding success incomplexity.


Much of our work is done before a category is proven. Designing the defining wearable (FitBit),a leading autonomous delivery robot (Serve) involves more uncertainty than an iteration of amature smartphone or laptop. Far more complex than optimizing an established product, increating success in the AI era depends on making unfamiliar technology feel understandable, even desirable.

For over 25 years, we have been using our physical and digital talents to distill complexity into what’s next. In doing so we made many visions into business reality that delivers a double punch, strategic and tactical.

This is Us

Over 25 years of shaping the digital and physical into winning systems of business, brand, technology and delight. Combining wisdom, craft, and lively dialog into tangibles we are able to define, design, develop, and deliver products and experiences challenging convention.

Simply put, we make things work beautifully!

Our Team

Over 25 years of shaping the digital and physical into winning systems of business, brand, technology and delight. Combining wisdom, craft, and lively dialog into tangibles we are able to define, design, develop, and deliver products and experiences challenging convention.

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Michele Larose

Company Manager

Favorite Restaurant

House of Prime Rib

Interests

Walking my cats in a stroller and dining out

Favorite CMYK Color

MAGENTA

Hobbies

Birding

Favorite vacation Spot

Mexico City

I went to Culinary School

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Gadi Amit

Principal Designer & President

Favorite Restaurant

Fierro Café, San Mateo.

Interests

Basketball & Cars

Favorite CMYK Color

Cyan

Hobbies

Design

Favorite vacation Spot

Madiera, Portugal

My fun fact is that I have no Fun facts

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Jan-Simon Veicht

Director, Strategy and Experience Design

Favorite Restaurant

Coffee Movement

Interests

Motorsports, Science-Fiction

Favorite CMYK Color

Black

Hobbies

Cooking

Favorite vacation Spot

Milan, Italy

Dropped out of school at 17, worked in kitchens to become a chef

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Jeff Tung

Director of Industrial Design

Favorite Restaurant

Rich Table

Interests

Dog, Cats, Fashion, Food, Fitness

Favorite CMYK Color

Black

Hobbies

Cooking

Favorite vacation Spot

Barcelona, Spain

I qualified and ran the Boston Marathon twice

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Dennis Baek

Experience Design Lead

Favorite Restaurant

Bon, Nene

Interests

Paint, Making clothes, FaceTime mom

Favorite CMYK Color

SceptreRed

Hobbies

Creating

Favorite vacation Spot

New Zealand

I once accidentally took a loaded magazine home from the military.

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Cecilia Hong

Experience Designer

Favorite Restaurant

Taneda (Omakase in Seattle)

Interests

People-Watching, Scribbling, Crafting

Favorite CMYK Color

Orange (0, 50, 100, 0)

Hobbies

Yoga, Flamenco

Favorite vacation Spot

Hawaii

I'm a certified yoga teacher

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Henry Spuria

Senior Experience Design Lead

Favorite Restaurant

Cotogna

Interests

Music, Photography, Exploring

Favorite CMYK Color

Vantablack

Hobbies

3D Printing and Woodworking

Favorite vacation Spot

Pezzalo, Sicily

I can whistle five different ways

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Kimberly Blacutt

Senior Strategy Design Lead

Favorite Restaurant

Gustu (La Paz)

Interests

Exploring through long walks & runs

Favorite CMYK Color

Black

Hobbies

Making stuff

Favorite vacation Spot

Bolivia (various cities, spots)

I'm a licensed landscape architect.

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Kyu Lee

Industrial Designer

Favorite Restaurant

Taqueria Frontera (Sadly in LA)

Interests

Bikes, Cleaning home

Favorite CMYK Color

Yellow-ish white (0,0,3,0)

Hobbies

Road Cycling

Favorite vacation Spot

Mallorca, Spain

I biked 7,382 mi/413,829 ft last year

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Yoshi Hoshino

Master Designer

Favorite Restaurant

Marugame Udon

Interests

Making my wife happy

Favorite CMYK Color

Purple

Hobbies

Sado (Traditional Japanese tea ceremony)

Favorite vacation Spot

My bed

I met my wife when I was 19; at the time, she was my friend's girlfriend.

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Aidan Rosario

Senior Industrial Designer

Favorite Restaurant

Oma's Hideaway (PDX)

Interests

Reading

Favorite CMYK Color

28, 0 ,37, 46

Hobbies

Painting and Ceramics

Favorite vacation Spot

Culebra, PR

I was a performer in a youth circus.

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Stan Moiseyenko

Director of Product Development Engineering

Favorite Restaurant

Buckeye Roadhouse

Interests

Cooking for my grand kids; Grapes growing

Favorite CMYK Color

100, 60, 0, 0

Hobbies

a. winemaking b. fixing consumer electronics for friends and family

Favorite vacation Spot

Kauai

I enjoyed driving the bulldozer

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Yuri Litvinov

Product Development Engineering Lead

Favorite Restaurant

Pizza Punks

Interests

Ben Stiller Movie Marathons

Favorite CMYK Color

Blue Steel

Hobbies

Knives

Favorite vacation Spot

Disneyland

I'm a pilot and I have a black belt

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Felipe Melivilu

Senior Product Development Engineer

Favorite Restaurant

Brazen Head

Interests

Motorcycling, Cooking, Video Games

Favorite CMYK Color

49,11,23,45 (Agean Teal)

Hobbies

Tinkering/restoring cars and motorcycles

Favorite vacation Spot

Eastern Sierras

I moved to San Francisco on my Motorcycle

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Anthony Maximov

Product Development Engineering Coordinator

Favorite Restaurant

Aburaya

Interests

Snowboarding, Camping and Surfing

Favorite CMYK Color

Magenta

Hobbies

Acrylic Painting

Favorite vacation Spot

Lake Tahoe, CA

I was the drum major for my highschool marching band and dropped my mace mid trick on tv during the San Francisco Chinese New Year Parade

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Theo Monnin

Product Development Engineer

Favorite Restaurant

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Interests

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Favorite CMYK Color

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Hobbies

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Favorite vacation Spot

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2025
+
Case Study

Somnee 2.0

Our work impacts these markets:

Research & Strategy

Name & Brand Creation

Industrial Design

Identity Systems

Experience Design

Product Development Engineering

The Type of Work We Do

Mobility & Transportation

Smart Home & Appliances

Consumer Electronics

Health and Wellness

Service Experiences

Commercial & Office Equipment

Robotics & Automation

Social Impact & Pro-social Tech

Mobile & Computing