Leadsun

Context

Leadsun makes commercial solar lighting and was getting ready for a major US push. The US is a young market for solar lighting, so we teamed up on the storytelling and the creative direction. Together we shaped how Leadsun would show up for a new audience, with a refreshed identity for launch.

Brand Refresh

We built a new direction around one hero idea: the angled shape of a solar panel, set to the real solar pitch of Melbourne, Australia, where the company is based.

That shape runs through everything, carrying color, gradient, or a photo depending on the moment, so the brand holds together from a spec sheet to the website. We paired it with a simplified logo, type and color system, and editorial direction.

Ready to Scale

We directed the full rollout as one design system, built to scale.

We produced the collateral to re-introduce Leadsun to the US market and set them apart from their competitors: reading more modern, communicating clearly, and focusing on their core story. A new US website, a product catalog mapping their lighting lineup, sales materials, and spec sheets rewritten and redesigned so the technology reads clearly to an American audience.

Quiet Technology

The most meaningful aspect of Somnee is its invisible intelligence. The technology runs in the background while the product disappears into your nightly rhythm while the design hides complexity inside a simple, approachable form that guides users through a calm pre-sleep routine.

Using a touchscreen and expressive eyes, customers interact with Serve. If they need human assistance, they can press the call button to interact with a remote pilot.

The most advanced set of sensors including Velodyne Lidar and uses NVIIDA XAVIER processor.

The 360 degree light ring on top, communicating movement, is visible from any direction for both pedestrians and drivers.

Part of the Neighborhood

A variety of “skins” — made of vinyl wrap — express Serve’s personality and uniqueness. Skins could be swapped easily for different locales to help weave Serve into the neighborhood in a culturally relevant way.