2019
+
Case Study

Fitbit

Where Wearables Started
+
Shifting Away from Gadget
+

The Fitbit Tracker was an elegant clip that presented an interface with a playful, growing flower. It was emotive and actionable, and the flower grew and blossomed with every step.

The Pebble Architecture
+

Blaze was Fitbit’s first design focused on the smart watch market and leveraged a square pebble and swap-able frames.

One’s pebble fit into a rubber clip that was available in multiple colors.

Alta had  an  innovative mechanism engineered into the pebble to allow easy swapping of the bands.

Iconic Wearable People Love
+
Elevated Brand
+

Intricate scallop design around each opening.

Flex 2 pebble pops into the bangle via a door like a locket.

Initial sketch planning where the bangle would need engineered slots.

A Healthier Journey
+