The Fitbit Tracker was an elegant clip that presented an interface with a playful, growing flower. It was emotive and actionable, and the flower grew and blossomed with every step.
Blaze was Fitbit’s first design focused on the smart watch market and leveraged a square pebble and swap-able frames.
One’s pebble fit into a rubber clip that was available in multiple colors.
Alta had an innovative mechanism engineered into the pebble to allow easy swapping of the bands.
Intricate scallop design around each opening.
Flex 2 pebble pops into the bangle via a door like a locket.
Initial sketch planning where the bangle would need engineered slots.
Over a 10-year relationship, we partnered with Fitbit to develop their brand, strategy, and visual design language to become a leader in defining wearables.