Robotic food service :Designing a new experience for Smoothie Eatonomy

Building a brand requires ingenuity on many levels. Understanding the essence of the innovation allowed us to go deep, strategize and name the start-up Blendid- simple, direct and catchy.

A step further, an identity brought to life the playful mixing of liquids, powders and solids - graphically presented as the dynamic layering the Logo’s letter B.

Digital design manifested such dynamic Logo through the App, Kiosk displays and point-of-purchase experience. 

Understanding and reacting to a novelty - food service without attendants - created a need for sophisticated use of multiple digital touchpoints, guiding the customer step-by-step towards a delightful moment.

Offering Information is presented on two large screens, ordering through either an App or a local touchscreen, and collecting your drink on a digital ‘coaster’ on opposite ends of the Kiosk allowed a safe and respectable service for multiple customers without the presence of a human attendant.  

Food preparation is an art and the Blendid robot is a performer, dancing around, showing off its skills, like a magician or a master bartender. The Kiosk was designed to celebrate such experience as if it’s in a miniature theatre.  

Maintaining minimal footprint while minimizing robot movement meant efficiency. Our team explored many full-size scenarios until we arrived at an innovative solution - spreading function vertically in addition to horizontal layout. Testing the reach and time-to-deliver of the robot had a direct link to the Industrial design form-giving. Servicing, cleaning and resupplying the Kiosk called for a radical concept - splitting the form in half, allowing full access to the customer-serving front and food-processing back.

Fabricating a large object at low-volume and low-cost is a unique area of innovation. Using carpentry allowed us to curve surfaces and provide a low investment scaling.